With the advent of ATSC 3.0, nextgen advertising is all set to bring services, experiences and propositions like never before.GAIATV 3.0 brings a scalable technology for programmable ad-exchange to open a plethora opportunities for broadcasters and other vested players. Advertising ecosystem powered by data science, AI, ML technologies, etc. will enable fully compliant buyer and seller platforms for broadcasters, ensuring profit maximization along with a value-added personalized experience for each user/ viewer.

Monetization is the key player for broadcasters, and revenue generation will scale multi-fold with GAIATV 3.0’s Programmatic Ad Exchange. Using this service, content transmission would be personalized based on user behavior, preference, individual interest, and search history rather than imposing generic ads for all users across the network. Localized ads specific to a particular TG (target group) would enable better engagement, improved action and results in terms sale, that is, value addition for all stakeholders. Our centralized platform will simplify advertising workflow by on-demand programming through OTT platforms. This would enable ads on television, mobile devices, and browsers.

What Is Programmatic Ad-exchange?

Programmatic is an IAB and SCTE compliant ad management platform, leveraging the initiative to allow all broadcasters to optimize inventory, maximize yield and merge CPM based personalized advertising ad-exchange. This will change the landscape of display advertising enabling sophisticated and targeted advertisements, optimized for each user. Real time bidding and data driven creatives will make it an enormous revenue-generating opportunity for broadcasters. Targeting demographics or specific audience group, based on various parameters of interest, using social media displays, campaigns, and more.

Trading of ads would be through real time bidding thus allowing broadcasters to optimize inventory, maximize yield and merge CPM based personalized advertising, with sub DMA level targeted ads. Also, enable marketers to create smart campaigns merging both OTT and OTA advertising capabilities.

Features Of Programmatic Ad-Exchange offered by GAIATV 3.0

Benefits for Broadcasters

  • Monetization for broadcasters and sale for marketers
  • It would enable analytics and insights into customer base, thus a personalized ad-exchange will be delivered
  • Big data and AI/ ML technology will help in optimizing yield via better targeted advertisements
  • Enabling revenue generation for broadcasters by opening buy side platform avenues from advertisers
  • Ad-exchange will trigger DAI capability on live broadcast
  • It will offer user generated and environmental-contextual parameters in support of targeted advertising
  • Broadcasters can now access tools and online platforms to gain market share in advertising reach
  • Built for broadcasters to take advantage of inherent strengths of TV broadcasts and enhance advertising potential

USP’s of GAIATV 3.0’s Programmatic Ad Exchange

Broadcaster gets a fully compliant buy side and sell side platform, serving the advertising ecosystem with flexible payment models to choose from. Look beyond routine, traditional advertisements with programmatic ad exchange, as you get interactive advertisements that have better customer engagement and better conversion rates. GAIATV 3.0 ad exchange is powered by innovative technologies promising tailored and custom fit ads for smart targeting. Best of the class technologies working under the hood to deliver personalized ads

How To Get On-Board The GAIATV 3.0 Programmatic ad exchange?

As a marketplace service, GAIATV 3.0 brings programmatic ad-exchange as a service, tried and tested for the US broadcasters, available ready-to-deploy. We offer constructs and capabilities for broadcasters and advertisers to align and bring-forth value-added benefits for all stakeholders. We collaborate with service providers, content providers, and ad agencies to monetize videos delivered to consumers at any time, on any device, on any platform. As OTT space gives a whole new concept to traditional advertising by benefitting from big data store, data mining, data population and analytics. It ensures smart, targeted, personalized, interactive and revenue generating advertising propositions for broadcasters and value based offering for marketers as well as end users.

The Road Ahead