OTA Signage adds dynamic features to the conventional static signage displays. ATSC 3.0 file based content delivery capabilities, signaling and notification capabilities make for an ideal delivery network for enterprise video applications. Large enterprises engaged in marketing, citizen, outreach, consumer marketing in domains like retail, education, healthcare and travel industries can now operate nextgen signage enterprise network over OTA 3.0.
OTA Signage adds dynamic features to the conventional static signage displays. ATSC 3.0 file
based content delivery capabilities, signaling and notification capabilities make for an ideal
delivery network for enterprise video applications. Large enterprises engaged in marketing,
citizen, outreach, consumer marketing in domains like retail, education, healthcare and travel
industries can now operate nextgen signage enterprise network over OTA 3.0.
GAIATV 3.0 brings OTA signage as a holistic solution including end user devices, end user apps,
signage presentation, management portal, and a delivery network. OTA signage as a service is a
comprehensive digital content creator, editor, and distributor that can control and manage
remote digital displays from one centralized location. The content used would be digital image,
video, streaming media and information, which would be found in public spaces to help ensure
wayfinding, marketing, outdoor advertising, exhibitions and other campaigns.
OTA signage in the world of ATSC 3.0 would be able to deliver streams and content on a single
network thus an ideal choice for serving enterprise signage networks. Being a cloud based
service solution; all aspects of digital signage are available in a service model. Some of its
capabilities include –
Signage template creation and presentation scheduling
- Integrated dynamic ad insertion (DAI)
- Advertising support inside signage
- Companion mobile apps
- Live broadcast and OTT streams integration
Salient features of GAIATV 3.0’s OTA signage
A WebOSTV app with ATSC 3.0 service reception
- Signage integrated with live TV services
- Multi-tenant self-care portal operation
- Enterprise video network signage features
- Content delivered to signage devices automated through broadcast chain
- Interactive kiosk style operation
- Context-aware digital signage
- Usage reporting
- Integrated with graphic overlays of broadcaster social and news feeds
- NRT delivery of signage presentation
USP’s of GAIATV 3.0 Digital Signage
- Signage solution along with TV channels –
A new world of enterprise businesses advertisement with more immersive and engaging
- Real time sync with wide area delivery –
Now with ATSC 3.0, digital signage is empowered to be your global digital signage
network with real-time and synchronous content delivery
- Upload, design, schedule and manage content –
Customized signage content with easy designing tools for display presentations. This
comes with cloud-savvy architecture for managing and scheduling your content
- Integrated ad-exchange –
Digital signage services with advanced advertising, adhering to IAB standards, that
maximize market reach and conversion
- Apps and widgets –
Curated presentations with Social media, live feeds along with traffic, weather like
OTA Signage in various industries
Scope of OTA Signage
OTA enterprise video signage would set up digital signage network for entire enterprise wide
adoption and provide end-to-end services including supply, installation, and maintenance.
Display Units (LED, LED Matrix, LCD, OLED, super AMOLED) installed are attuned with -
- Digital signage software application
- Android box integrated with ATSC 3.0 receiver dongle
- Portal for content creation and management with designer tools
- NRT based delivery platform
- Analytics for usage insights
The worldwide signage industry is worth over $100 Billion, and digital signage industry is
currently worth $4 Billion. The scope of signage system as a service seems very bright and with
ATSC 3.0, the services would be of global standards. It would open substantial revenue for
broadcasters, at regional as well as national levels. Coupled with our SFN strategies, we are all
set to serve large enterprises operating nation-wide signage networks at a fraction of the cost
they are currently spending. This will benefit with enhanced revenues through more engaging
and targeted content streams.
Application and goals of OTA enterprise video signage solution
Over 200 Companies worldwide market digital signage solutions
- Digital Signage Market size will grow from USD 20.74 Billion in 2017 to USD 31.62 Billion
by 2023, at an estimated CAGR of 7.28%.
- North America currently dominates the digital signage market with US occupying
priority market share.
- Predominant market users for digital signage are public transport, restaurant, retailers,
offices, local planning authorities, and Hospitals
How To Get On-Board The GAIATV 3.0 OTA signage?
As a marketplace service, GAIATV 3.0 brings OTA enterprise video signage, tried and tested for
the US broadcasters, available ready-to-deploy. It offers constructs and capabilities for
broadcasters and advertisers to align and bring-forth value-added benefits for all stakeholders.
We collaborate with retailers, service providers, content providers, and ad agencies to
monetize content delivered to consumers at any time, on any device, on any platform. The
completely new concept to traditional advertising, digital signage benefits from big data store,
data mining, data population, and analytics. IT ensures smart, targeted, personalized,
interactive and revenue generating advertising propositions through dynamic signage, as a
value based offering for marketers as well as end users.
The Road Ahead