GAIATV 3.0 brings high fidelity content with immersive and engaging experience for the user with its unique 3.0 app store as a marketplace offering. With the OTA TV app store delivery fabric offered with next generation broadcasting platform over single frequency network (SFN), it brings revamped content pipe. It offers notable advantages over traditional networks. This will open a whole new market opportunity for numerous apps that are best consumed over large device form factors meant for television sets. Thus enabling robust and advanced features in app store ecosystem for developing, certifying, publishing, and monetizing of television apps entirely on the OTA broadcast networks. As an additional value added proposition for broadcasters and delightfully interactive experience for viewers, 3.0 app store as a service helps in updating millions of devices with new code and content in a broadcast model.
What is GAIATV 3.0’s app store as a service?
GAIATV 3.0’s appstore platform is a multi-tenant HTML5 app suite for B2B and B2C segments
with rich media content delivery for consumption needs. The platform provides packaged apps
as a delivery wrapper for the distribution needs of consumers as well as businesses. These
intend to consume or provide television based value added service wide application wrappers.
Many pre built integrations and apps across various genres are readily available on the GAIATV
3.0 platform. These include –
Content Apps – GAIATV 3.0 appstore platform comes pre-integrated with several
content feeds from global sources. These feeds can be in the form of RSS, KQML,
atom, or a custom format. Common content apps include airport schedules, train
timings, show times, news, weather updates, and VOD services. Due to GAIATV 3.0’s
common multi-device application framework, such apps can also be delivered over
smart devices with minimal effort. Additionally, all application information and
descriptions can be localized for multiple languages through hybrid apps.
Utility Apps - GAIATV 3.0 platform connects various service providers, targeting
consumer/guests with variety of entertainment, educational, and information
services. GAIATV 3.0 developed 3.0 app store ecosystem to act as conduit for staging
and delivering such services. A few of such apps include astrology, maps, traffic
updates, cloud DVR, deals, and offers in local enterprises.
Commerce Apps and Services - GAIATV 3.0 Platform facilitates T-commerce.
Consumers can search for and consume (order) a variety of local services. The
GAIATV 3.0 appstore portal allows for advertisers and service providers to create
their television storefronts.
Social Media Apps - Fully featured integrations with widely used social platforms
such as Facebook, Twitter, Youtube, and Linkedin are available. GAIATV 3.0 platform
also comes with pre-integrations for various unified communication platforms;
prominent among them are yahoo IM, SIP client integration for video telephony,
skype, and gmail. All these apps can be used as full-page applications, or as
immersive applications with TV video, and push notifications or wall updates as
Productivity Apps - Apps such as travel check-ins, SMS, personal calendars, and
emails are also available in the platform. These apps allow consumers to completely
customize the GAIATV 3.0 app store ecosystem on their TVs and smart devices.
Customization includes specifying preferred content, social media identities, email
accounts, and choice of languages.
Immersive apps - GAIATV 3.0 brings leading edge video and web services directly to
the television without limits. For the first time the viewing experience is
uncompromised, with all apps also available as immersive applications.
USP’s of GAIATV 3.0’s App store as a Service
GAIATV 3.0 app store ecosystem offers platform operators to quickly update millions of devices
with new code and push based content over OTA broadcast. This will enable huge
improvements in terms quality of service and reduced cost of delivery. OTA reception
capabilities will give a robust and efficient operating experience over app store ecosystem. As
periodic content and code updates to millions of devices is expensive and time consuming, also
inefficient if done over unicast network. GAIATV 3.0’s appstore will give an added advantage for
broadcasters. Some of its USP’s include -
How to get on-board GAIATV 3.0’s appstore as a service?
As a marketplace offering, GAIATV 3.0 brings 3.0 app store as a service tried and tested for the
US broadcasters, available ready-to-deploy. It offers constructs and capabilities for
broadcasters and advertisers as a marketplace offering, to align and bring-forth value-added
benefits for all stakeholders. This will help broadcasters collaborate with retailers, service
providers, content providers, and ad agencies to monetize uninterrupted and engaging content
delivered to consumers at any time, on any device, on any platform. The completely new
concept of GAIATV 3.0 appstore benefits from big data store, data mining, data population, and
Steps to get on-board GAIATV 3.0 Appstore as a Service -
The Road Ahead